Why doesn’t the person who is owed just ask?
Because asking has a social price, and the person who is owed pays it
up front while the money comes later, if at all. Sociologists who
interviewed people about lending to family and friends found that the
cost of a money conversation is awkwardness, and that people go to
real lengths to avoid it. In their interviews, a lender’s
silence is often a strategy, not an oversight.
Frederick Wherry, Kristin Seefeldt, and Anthony Alvarez gathered 57
in-depth interviews in 2015 with low- and moderate-income clients of a
California nonprofit lending program. Their subject was the reverse
situation, friends and relatives asking for loans, and people
deciding whether to lend, not people trying to collect. The
awkwardness they document is, we think, the same emotion that keeps a
roommate quiet. A person “feels
awkward about resisting a request from a close social tie,
particularly when the request seems sincere.” To avoid that
awkwardness, people “engage in obfuscation,” saying no
without saying no. And
when repayment is unlikely, lenders “may also disguise the fact
that a loan request cannot reasonably (or appropriately) be repaid,”
because sharing norms “make it inappropriate to pursue or to
expect repayment.”
Turn that around and it plausibly describes the roommate who is owed
$620. Every month they do not ask looks like the same obfuscation:
performing a self that is not petty, not a nag, not “his
mom.” The extension from refusing to lend to declining to collect
is ours; the paper does not study roommates. The paper’s
literature review quotes a couple from an earlier study, Donna and
her husband Kevin, who lends to his extended family. Kevin:
“Family members still owe me three, four thousand dollars,”
and yet the couple’s good fortune “really overweighs what
we have lost in being good-hearted.” That is a creditor
converting an unpaid loan into a story about character, which is far
less awkward than collecting it.
Mental accounting adds a second reason. Richard Thaler’s review of
the field describes how people treat an account that is still open
differently from one they have closed: “a realized loss is more
painful than a paper loss,” and “because closing an account
at a loss is painful,” people are reluctant to close it. Thaler
wrote about investors who will not sell a losing stock. By analogy, an
unpaid roommate balance is a paper loss. Asking for it forces a
resolution: either the money arrives or the refusal becomes real.
Not asking keeps the account open and the loss unrealized. We offer
that as an analogy; Thaler’s paper does not discuss roommates.
Sources: Frederick F. Wherry, Kristin S. Seefeldt & Anthony S.
Alvarez,
“To Lend or Not to Lend to Friends and Kin:
Awkwardness, Obfuscation, and Negative Reciprocity”,
Social Forces 98(2), 2019 (57 interviews, summer 2015, clients
of Mission Asset Fund; the Donna and Kevin passage is from the
paper’s literature review, which cites Shapiro 2004 as quoted in
O’Brien 2012). Richard H. Thaler,
“Mental accounting
matters”, Journal of Behavioral Decision Making
12(3), 1999, section on opening and closing accounts.