The neobank effect: spending more, feeling less
There is an irony embedded in Monzo’s success. The same frictionless payment experience that makes Monzo brilliant for everyday spending also makes group payments psychologically tricky.
A 2024 study by Ferrara and Ferrara, published in the Journal of Economic Behavior and Organization, found that contactless payments reduce the pain of paying by a measurable margin compared to cash. Their experimental data showed contactless debit card users increased their spending ratio at point of sale by 10%. The researchers concluded that lower transparency in payment — less physical engagement with money — directly reduces self-regulation.
UK Finance’s Payment Markets 2025 report quantifies the shift: 76% of all UK debit card transactions were contactless as of September 2025. Over 57% of UK adults now use mobile wallets. The physical experience of paying has been almost entirely eliminated.
76%of UK debit transactions are contactless
10%spending increase with contactless vs cash
57%of UK adults use mobile wallets
Faraz and Anjum’s 2025 research on what they call “Spendception” — published in Behavioral Sciences — found that digital payment methods create a psychological detachment from expenditure. The tactile absence of physical money reduces what they term the “perceived visibility of spending.” In practical terms: when six people split a restaurant bill via Monzo’s tap-and-divide, nobody fully registers how much they are paying. The friction that would cause someone to say “hang on, I only had a salad” simply does not exist.
“Digital payment methods lack the tactile element, creating a psychological detachment from expenditures that reduces the perceived visibility of spending.”
Faraz & Anjum, Behavioral Sciences, 2025
Sources: Ferrara & Ferrara, Journal of Economic Behavior and Organization (2024); UK Finance, Payment Markets 2025; Faraz & Anjum, Behavioral Sciences (2025)